EL SEGUNDO (CBSLA.com) — The world’s biggest toymaker has promoted Barbie to the two highest offices in the land with its introduction Wednesday of President Barbie and Vice President Barbie.
“The President and Vice President dolls continue our efforts to expose girls to inspiring careers that are underrepresented by women,” Mattel General Manager and Senior Vice President Lisa McKnight said in a statement. “We see this doll set as a timely and topical platform to further the conversation around female leadership. We are proud to partner with She Should Run to help elevate its message and show girls that they can be and do anything.”
She Should Run is a non-partisan organization dedicated to expanding the talent pool of future elected female leaders and motivating more women and girls to explore leadership opportunities.
“With just 39 percent of girls saying that they want to be a leader, President and Vice President Barbie will serve as an inspiration for girls to pursue their dreams and imagine what they can become,” Mattel said.