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Where’s The Zip Code? A Small Rant

Have you noticed that it’s now the “in” thing for businesses to leave off the zip code on their business cards, brochures and marketing tools? This drives me mad. I mean really, is it that much effort to include your zip code?

People NEED that zip code for Mapquest and other navigation systems, and by leaving it off, the people finding you often have to do a whole separate search for it–sometimes when they’re in their car and should be focusing on the road instead of trying to find your zip.

So, come on! Just do us all a favor and give us your code, already, like you always used to. If you do, then we’ll be much happier when we DO find your restaurant or store or salon. Promise.

More from Deborah Howell
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